How to Do Social Media – and Not Just for Garden Centers

Laura LeBoutillier, the on-camera talent at Garden Answer, is the hot young gardening YouTuber I profiled a while back, and she’s only getting better with time. 

In this new video she covers not gardening but how to promote garden centers, which she does that for her parents’ nursery in Eastern Oregon.

As she is with her how-to-garden videos, Laura is knowledgeable and a terrific teacher. For this topic she and videographer/husband Aaron take us behind the camera to illustrate tips about sound, the right upbeat tone of voice for narration, and more.

This advice in this video is really for anyone who does social media for anything, but as a proponent of video I found its video-making tips especially helpful on that front (starting at almost 16:00).

I thought I was familiar enough with this topic but most of these tips were new to me.

  • Don’t share photos of the staff bowling party on your company’s platforms.  Customers don’t care.
  • Making videos of new plant deliveries is great, but adding a lively narration makes it so much better (with examples of monotone versus lively narrator styles).
  • Never use blurry photos.
  • Sure, use your phone for photos but DO clean the lens.  (Here she unceremoniously wipes the lens with her shirt.)
  • iPhones have a feature I’ve never noticed (maybe because it’s not on my iPhone 7), which is a portrait mode that blurs the background to make the subject stand out. 
  • Sound is critical, and the examples they give of sound recorded from far away versus using a lavalier mic are convincing.
  • Another handy piece of equipment is something called a gimbal, which stabilizes the camera, preventing those video-killing shakes. Gimbals are available for iPhones for under $100.
  • For editing video she recommends just getting a Mac, which comes with iMovie, and I wish I’d done that.  I started editing videos with Windows Moviemaker, which has been discontinued, leaving PC users up shit’s creek without an editing program. Aaron has since moved on to Final Cut, of course.
  • Don’t post across social media platforms; post directly to each one. For example, videos posted directly to Facebook do much better than YouTube links posted to Facebook.

How to Do Social Media – and Not Just for Garden Centers originally appeared on GardenRant on December 15, 2018.

from Gardening https://www.gardenrant.com/2018/12/how-to-do-social-media-and-not-just-for-garden-centers.html

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Join Me in Celebrating the Joy of Succulents!

Debra Lee Baldwin
Debra Lee Baldwin

Award-winning garden photojournalist and bestselling author Debra Lee Baldwin

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter!

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter—a fast-growing community of several thousand subscribers. 

I’m primarily interested in serving a select and savvy group who share my passion for “plants that drink responsibly.” 

Recent “Celebrating the Joy of Succulents” topics include Succulent Windowsill Pots DIY, How Rain Benefits SucculentsHow to Grow Succulents Indoors, and The Secret to Happy Succulents. I also take my subscribers on virtual tours of noteworthy gardens I’ve visited, such as Jim Gardner’s Succulent Showplace in Palos Verdes.

If you and “Celebrating the Joy of Succulents” seem a good match, go to https://www.debraleebaldwin.com. At top, type your full name, email, and click “subscribe.” Voila! You’re now a valued member of a vibrant, cutting-edge group of sophisticated, joyful succulent aficionados.

I’ll soon send out my next newsletter. You won’t want to miss it and all the upcoming eye-candy I’m eager to show you!

You’re invited! Subscribe to my “Celebrating the Joy of Succulents” newsletter. 

Joyfully and succulently yours, Debra Lee Baldwin 

from Gardening https://gardeninggonewild.com/join-me-in-celebrating-the-joy-of-succulents/

Jane Perrone, “Plantfluencer” and Brit, Joins GGVideos

Houseplants are HOT, according to the New York Times and all sorts of prognosticators and social media-watchers. So I looked for houseplant YouTubers on my own but found the topic pretty lacking in video instruction. Lifestyle YouTubers may occasionally show viewers their favorite houseplants, but do they even know what they’re talking about?

And do I know enough about houseplants to judge? Definitely not! That’s where I got the idea to hire a “Friend of GardenRant” and guest Ranter from way back in our early days as “Houseplant Editor” for the nonprofit Good Gardening Videos I edit.

That’s Jane Perrone here. She’s so knowledgeable about houseplants, she even has a popular podcast about them called On The Ledge. Over the next few weeks Jane will scan the houseplant offerings on YouTube – single videos and whole channels devoted to houseplants – and pick the best for GGVideos to promote.

And that’s not all she agreed to do in our Skype conversation. Because she’s British and part of the garden media world there, she’ll also create for us a “Best of the Brits” collection to include the very best in English gardening videos and television episodes that are available on YouTube.

A Bio That Puts Mine to Shame

Jane Perrone is a freelance writer and presenter who writes for a range of publications, including the Guardian, Gardens IllustratedGrow Your Own magazineThe English Garden, Rakes Progress and Learning with Experts. She’s the industry zone editor for the Society of Garden Designers’ magazine, Garden Design Journal

Jane’s background is in news journalism, having spent more than 20 years working in local newspapers, then the Guardian as a reporter and news desk editor. In 2008 she become gardening editor at the Guardian where she worked until 2017.

Jane is a member of Association of Garden Communicators in the U.S. and of the Garden Media Guild in the U.K.

I love hiring people who know so much more than I do! That tactic has worked really well with our first hire – Edibles Editor Charlie Nardozzi. He’s an actual horticulturist with decades experience growing edibles. Me, I can’t even fake knowing how to grow vegetables. 

Jane Perrone, “Plantfluencer” and Brit, Joins GGVideos originally appeared on GardenRant on December 14, 2018.

from Gardening https://www.gardenrant.com/2018/12/jane-perrone-plantfluencer-and-brit-joins-ggvideos.html

Join Me in Celebrating the Joy of Succulents!

Debra Lee Baldwin
Debra Lee Baldwin

Award-winning garden photojournalist and bestselling author Debra Lee Baldwin

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter!

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter—a fast-growing community of several thousand subscribers. 

I’m primarily interested in serving a select and savvy group who share my passion for “plants that drink responsibly.” 

Recent “Celebrating the Joy of Succulents” topics include Succulent Windowsill Pots DIY, How Rain Benefits SucculentsHow to Grow Succulents Indoors, and The Secret to Happy Succulents. I also take my subscribers on virtual tours of noteworthy gardens I’ve visited, such as Jim Gardner’s Succulent Showplace in Palos Verdes.

If you and “Celebrating the Joy of Succulents” seem a good match, go to https://www.debraleebaldwin.com. At top, type your full name, email, and click “subscribe.” Voila! You’re now a valued member of a vibrant, cutting-edge group of sophisticated, joyful succulent aficionados.

I’ll soon send out my next newsletter. You won’t want to miss it and all the upcoming eye-candy I’m eager to show you!

You’re invited! Subscribe to my “Celebrating the Joy of Succulents” newsletter. 

Joyfully and succulently yours, Debra Lee Baldwin 

from Gardening https://gardeninggonewild.com/join-me-in-celebrating-the-joy-of-succulents/

Join Me in Celebrating the Joy of Succulents!

Debra Lee Baldwin
Debra Lee Baldwin

Award-winning garden photojournalist and bestselling author Debra Lee Baldwin

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter!

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter—a fast-growing community of several thousand subscribers. 

I’m primarily interested in serving a select and savvy group who share my passion for “plants that drink responsibly.” 

Recent “Celebrating the Joy of Succulents” topics include Succulent Windowsill Pots DIY, How Rain Benefits SucculentsHow to Grow Succulents Indoors, and The Secret to Happy Succulents. I also take my subscribers on virtual tours of noteworthy gardens I’ve visited, such as Jim Gardner’s Succulent Showplace in Palos Verdes.

If you and “Celebrating the Joy of Succulents” seem a good match, go to https://www.debraleebaldwin.com. At top, type your full name, email, and click “subscribe.” Voila! You’re now a valued member of a vibrant, cutting-edge group of sophisticated, joyful succulent aficionados.

I’ll soon send out my next newsletter. You won’t want to miss it and all the upcoming eye-candy I’m eager to show you!

You’re invited! Subscribe to my “Celebrating the Joy of Succulents” newsletter. 

Joyfully and succulently yours, Debra Lee Baldwin 

from Gardening https://gardeninggonewild.com/join-me-in-celebrating-the-joy-of-succulents/

Join Me in Celebrating the Joy of Succulents!

Debra Lee Baldwin
Debra Lee Baldwin

Award-winning garden photojournalist and bestselling author Debra Lee Baldwin

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter!

You’re invited to subscribe to my “Celebrating the Joy of Succulents” newsletter—a fast-growing community of several thousand subscribers. 

I’m primarily interested in serving a select and savvy group who share my passion for “plants that drink responsibly.” 

Recent “Celebrating the Joy of Succulents” topics include Succulent Windowsill Pots DIY, How Rain Benefits SucculentsHow to Grow Succulents Indoors, and The Secret to Happy Succulents. I also take my subscribers on virtual tours of noteworthy gardens I’ve visited, such as Jim Gardner’s Succulent Showplace in Palos Verdes.

If you and “Celebrating the Joy of Succulents” seem a good match, go to https://www.debraleebaldwin.com. At top, type your full name, email, and click “subscribe.” Voila! You’re now a valued member of a vibrant, cutting-edge group of sophisticated, joyful succulent aficionados.

I’ll soon send out my next newsletter. You won’t want to miss it and all the upcoming eye-candy I’m eager to show you!

You’re invited! Subscribe to my “Celebrating the Joy of Succulents” newsletter. 

Joyfully and succulently yours, Debra Lee Baldwin 

from Gardening https://gardeninggonewild.com/join-me-in-celebrating-the-joy-of-succulents/

Farming in a New Climate Reality with Mark Howden of the IPCC

In October, the The Intergovernmental Panel on Climate Change (IPCC) released a stunning Special Report on Climate Change. The study found that if greenhouse gas emissions continue at their current rate, we will face devastating consequences across all sectors by 2040, much earlier than previously thought. The IPCC is “the single largest science-policy experiment in history&#8221.

Source

from Gardening https://www.youngfarmers.org/2018/12/farming-in-a-new-climate-reality-with-mark-howden-of-the-ipcc/